Content, Video
4 reasons to add user-generated content to your marketing mix.
User-generated content may not be the newest social media phenomenon, but video platform TikTok has taken its popularity to new levels. By combining simplicity and brevity with a worldwide crisis that forced millions to stay home, TikTok struck a fortuitous … Read more
Content
Connecting through content
Does your business have a content marketing strategy? Creating and distributing content in a planned and purposeful way can pay off exponentially for many businesses. If you haven’t begun to explore how content can work for you, now is a … Read more
Branding, Inspiration, Strategy
4 ways to build your brand through community
Does your brand have the potential to achieve the fanatic following of Harley-Davidson? All you have to do is walk into a Harley-Davidson store or visit one of its websites to be reminded that it’s about so much more than … Read more
Digital, Strategy
Keep up your customer connections.
While we all continue to adapt to new ways of working, marketers need to continue finding new ways to connect with customers. Last month, we talked about how social videos offer a simple and cost-effective way to stay in front … Read more
Branding, Content, Inspiration
World Design Day 2020: Be Professional
Design is present everywhere I turn. I notice it everywhere from online ads to the design of a device I am using. Good design can add to the quality of life we experience. It can influence our mood and outlook, … Read more
Branding, Content, Digital, Strategy
Don’t stop marketing.
Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic … Read more
New Ideas, Strategy
Three ways to enable your sales team (Part 3 of 3)
Part 3 of 3: Use technology to enable sales Gone are the days of, “Dear First Name Last Name.” In today’s world, people do not want a form letter. They want to feel like they are having a personalized experience … Read more
New Ideas, Strategy
Three ways to enable your sales team (Part 2 of 3)
Part 2 of 3: Transform your team into champions. Creating content that your salespeople believe in makes it easier to present. When they feel like their needs have been addressed by marketing, it builds trust, which builds loyalty to the … Read more
New Ideas, Strategy
Three ways to enable your sales team (Part 1 of 3)
Note: In January, we introduced marketing trends to watch in 2020 (read the post here.) Here is an in-depth look at the first trend, sales enablement. Part 1 of 3: Provide alignment with content strategy. As someone who has … Read more
