VGM Vendor Products & Services

For over 40 years, A&D Medical has been focused on precision measurement inhealthcare. Our blood pressure monitors go through rigorous testing to ensureaccuracy and reliability. We went further with clinical validation and registeringour products on the Validated Device List (VDL™). … Read more

Branding, Design, Uncategorized, Video

3M IATD Extrudable Tape Videos

The 3M Industrial Adhesives and Tape Division (IATD) enlisted Moxie to create a fully integrated campaign to launch a new product and the automated system that dispenses it—the 3M™ On Demand Bonding System featuring 3M™ VHB™ Extrudable Tape, in collaboration with Nordson. For 3M, this product represents both a technological innovation in bonding science and an exciting collaboration with a new automation partner.

Uncategorized

We’re Better Together – How to Make Sales and Marketing Align 

With today’s advanced B2B buying behavior, a sales approach that doesn’t include a proper marketing strategy will prove fruitless. When there are multiple stakeholders involved in purchase decisions, it’s even more important to equip sales teams with content that helps … Read more

Content, Marketing & Branding, New Ideas, Strategy

Imaginary Friends Get Real Results: How Personas Work 

Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an … Read more

Content, Video

4 Reasons to Let Customers Create Your Next Marketing Piece 

User-generated content—text, images, videos, or anything created by people as opposed to brands—is everywhere. Social media platforms make it easy for users to create and share their creative outlets. TikTok in particular—with a winning combination of simplicity and brevity—has taken … Read more

Content, Digital, Strategy, Video

Stay connected with social videos.

Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with … Read more

Uncategorized

Branding Matters. A Lot. To Your Customers and Your Bottom Line

For more than 25 years, I have been privileged to chat with many clients on a favorite topic of mine, branding. In that first “getting-to-know-you” meeting, I often ask the client, “What is your most valuable business asset?” And although … Read more

Uncategorized

Authentic Allyship and How to Talk About It 

Over the past two years, the national conversation about racial equity and justice has shifted to the forefront. For businesses not focused on this type of work, it can be challenging to decide what to say about it. Moxie and … Read more

Branding, Marketing & Branding

Prepare Your Business for Success – It’s Not Too Late to Build a Marketing Plan

The start of a new year brings good intentions, resolutions, and big goals. My resolutions have included things like read X number of books, tackle this race distance and learn to play the guitar. I have yet to check learning … Read more

Marketing & Branding, New Ideas, Strategy

Need Social Media Ideas for Your Company? This Simple Tool Will Help 

Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will … Read more