Branding, Marketing & Branding, Strategy
Ask Moxie: Engaging the Sales Team for a Product Launch
Question: How do you engage your sales team and excite your customers about a new product? Answer: An integrated launch campaign with audience-specific messaging. Materials to help educate the sales team included a brochure with a tagline of “Own the … Read more
Branding, Marketing & Branding
Stand up for your brand (Part 3 of 3)
Brand building blocks. It starts with your logo – which serves as your flag, your shield, your crest. It’s the visual identity that the rest of your branding will branch off of. On the surface, it tells your customers who … Read more
Branding, Marketing & Branding
Stand up for your brand (Part 2 of 3): Freedom of creativity
Branding guides are essentially rule books governing the use of you company’s identity, but that doesn’t mean they limit your creative team’s freedom. They’re foundational building blocks. It’s so interesting to see what happens when different craftsmen begin work with … Read more
Branding, Marketing & Branding
Stand up for your brand (Part 1 of 3)
You’ve done your research. You’ve been through countless iterations and months of back-and-forth with your team, your designer, your agency. Finally, it’s done: your new logo, tagline and branding platform. Now what? You need a branding guide. A branding guide … Read more
Content, Digital, Strategy, Technology
Email marketing: Let’s bust some myths.
When I was a kid the adults in my life would offer me advice that I often deemed silly. And of course, the rebellious side of me always had to test the limits and attempt to prove their advice was … Read more
Branding, Content, Digital, Technology, Video
The testimonial video grows up.
For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies … Read more
Branding, Digital, Strategy, Technology, Video
5 marketing trends to watch
There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is … Read more
