The 3M Industrial Adhesives and Tape Division (IATD) enlisted Moxie to create a fully integrated campaign to launch a new product and the automated system that dispenses it—the 3M™ On Demand Bonding System featuring 3M™ VHB™ Extrudable Tape, in collaboration with Nordson. For 3M, this product represents both a technological innovation in bonding science and an exciting collaboration with a new automation partner.
We began with a messaging platform that gave the campaign a theme and captured the key benefits of the product for its various audiences, including general industrial and appliance manufacturers around the world. In addition to creating this series of videos, we developed a brochure, flyers, sales guides, social media ads, banner ads, product photography, and a sales presentation. The video work included every format we work in: 2D animation, 3D animation, live action, and on-location interviews and filming in Atlanta, Georgia.
The product is just beginning to hit the market around the world, so the only way we can measure the campaign’s success is through client satisfaction. And since we’re now working on another new product launch for the same division, we’d say the 3M IATD marketing team likes working with Moxie!
